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Facebook Marketing 101
By Luca Moretti

Facebook is THE social network to be on. Re-connecting with
your sixth grade crushes and sharing photos with your grandma –
these are just a couple of the things you can do on Facebook,
which has also become a virtual marketplace for business owners
and advertisers. Businesses of all stripes can use Facebook to
attract new clientele, stay in touch with current clients, and
promote their latest products/services. Facebook is also a
valuable PR tool that allows you to create a buzz around
whatever it is that your business offers.

Facebook Pages

Although there are several tools businesses can use on Facebook
to promote themselves, the primary methods of promotion are
through Facebook pages and Facebook groups. With a Facebook
page, your business can have its own profile in Facebook, and
best of all, these pages are free! Your customers can become
fans of your Facebook page, which enables them to receive any
updates posted to your page.

The great thing about having a Facebook page is that anytime
someone becomes a fan of your page, all of their Facebook
friends can see it. This gives your business more exposure and
the possibility of attracting more fans. You can use your
Facebook page to share information about your company, and post
videos, applications, photos, and messages.

When you sign up for a Facebook page, you will be given three
category options and they are: a local business, a
brand/product, or an artist/band/public figure. You cannot
change your category later so be careful to choose the right
one. Your decision will depend on how you want to promote your
business. If you want to promote your business locally, sign up
as a local business so you can reach your target market more
effectively. If your goal is to spread brand awareness and
image, display your page as a brand/product.

When creating a Facebook page, use a friendly, conversational
tone. You don’t want to use a stiff, formal business tone on
your Facebook page like you would on your normal company
website. Facebook is all about building community, actively
participating in discussions, and sharing information. You don’t
want to come across as too stuffy.

Facebook Groups

Facebook groups are similar to Facebook pages except that they
are built around a group of people rather than your business.
Unlike Facebook pages, people cannot become fans of your
Facebook group. They must become members of the group instead.
The downside of Facebook groups is that they are more private in
nature, and thus do not share as much information with the
friends of group members.

Which One is Right for My Business?

Facebook pages will give your business more exposure but
Facebook groups are more effective if you want to connect with
your customers/prospects on a personal level. When you send a
message out to your Facebook page fans, they will only receive
an update notification whereas when you send a message out to
your Facebook group members, it goes into their inbox. As such,
Facebook groups can be more appropriate if your goal is to
provide better customer service and communication and receive
feedback.

About the Author: I'm the head copywriter for
http://www.seosapien.com you can find all our details and more
original articles at http://www.seosapien.com/

Source: http://www.isnare.com

Permanent Link: http://www.isnare.com/?aid=408934&ca=Marketing
 

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